Carnegie Technologies was preparing to launch their new Satellite Solutions division product, SatBridge. A device that makes anywhere, anytime connectivity a reality by enabling customers to connect and communicate over satellite using the full capabilities of their smartphone and smart devices.

The original SatBridge logo was generic, dated, and lacked curb appeal – we wanted to change that. We researched other brands in this space and found most were using the same homogeneous approach, which allowed us some freedom to use a different tack and take advantage of the futuristic aspect of this emerging technology.

It was all about making the brand feel like it came from the future. So we looked back, and found a recurring typeface that bled futurism: Eurostile. Which we customized to help update it to a more modern sensibility. We also wanted to emphasize potential use-cases for the SatBridge unit while not detracting from the SatBridge hero shot. This was achieved by using photos of situations and layering them behind the hero image.