A Chicago-based animal rescue operation that specializes in animals that other shelters tend to euthanize due to their “unadoptability.”

CCR was raising funds for a larger space and attempting to break into new donor / adopter demographics. Through interviews and discussions with CCR’s key stakeholders it was decided that they needed a brand refresh to help them fit within their target audiences’ sensibilities, and a handout that could be put in a purse or pocket to reenforce the message again when they weren’t present.